Acustom Apparel Identity

Acustom Apparel is start-up clothing company in Soho, New York. They make bespoke clothing with a twist, using digital technology they scan the customers entire body to provide thousands of points for measurement. We wanted to reflect this blend of fashion and technology in the identity. We took the cut marks of a pair of cloth scissors as our beginning geometry than pixelated the shape to form the final mark.

Company: Collins:
Creative Direction: Lee Maschmeyer.
Design: Matt Luckhurst