Luckhurst.AWNY.LogoFront

Advertising Women of New York Identity

We created this identity for the Advertising Women of New York to mark their 100 year anniversary. AWNY is a powerful voice in the advertising industry, and we wanted to advance their logo to catch up with the organization. In their mission statement: “….to serve as a catalyst for the advancement of women in the communications field…”we found the inspiration we needed.

The result is an identity wrapped around the idea of being a catalyst. The radiating lines emitting from the box and word mark provided a sense of motion and various arrangements of these lines adds depth. We developed multiple color systems to complement the logo and to be used for the various occasions and functions of AWNY.

Company: Collins:
Creative Director: Brian Collins.
Design: Matt Luckhurst