Heavenly Dragon Leads the Way

This poster was commissioned for the AIGA in China. Created in 3 days, my creative directors pulled the Memphis movement for inspiration, and left it up to me to make sense of that. We wanted to inject the symbol of the dragon with youth and enthusiasm, celebrating China’s rise and optimism. This is the result. Printed the poster is 8′ feet tall.

Creative Directors: Brian Collins & Lee Maschmeyer.
Design: Matt Luckhurst