Luckhurst.Optimum.Main

Optimum Cable Redesign

Optimum, a division of Cablevision, offers cable, Internet, and voice service throughout New York, New Jersey, and much of the West. We developed a comprehensive identity program, restructuring the way the brand operated through identity and interface design, retail experience and communications. Working with Mother, the new brand voice is simple and friendly, eliminating the typical tropes of over-promising and exaggeration found in the marketplace. We collaborated with A2 Type to create a proprietary version of their Regular typeface for the wordmark.

Company: Collins:, Creative Direction: Brian Collins, Lee Maschmeyer, Lead Designer: Matt Luckhurst