The Permanent Mark

The Permanent Mark was created as a fund raising effort for the 10 year anniversary of 9/11.

The emblem is two interlocked squares derived from the foundations of the towers. Our intent is to offer a symbol abstract enough to hold anyone’s interpretation of that morning but suggestive enough to relate to the event. All proceeds will go to the Fire Fighter Cancer Foundation.

Final design and sketches.

Company: Collins:
Creative Director: Brian Collins.
Design: Matt Luckhurst